It’s nearly that time of the year again. The John Lewis Christmas Advert is on the telly, along with all the other cringey snow-filled adverts from every brand possible. Soon it will be Black Friday and everyone will be spending 24 hours glued to a screen trying to get the best bargain on the Christmas toy the kids will look at for 5 minutes and then put away again.
Meanwhile, over in Salford, there’s a group of ladies hoping to cause a bit of a stir this Christmas with their product. A product that has never been done before in the UK, probably because it’s seen as ‘too controversial’. So, can anyone guess what it is yet? Let me give you a clue – it involves mums, babies and boobs. Yes, I really said it – BREASTS!!
Over the last 6 months, we have been working on the B.O.O.B.S campaign (Be Open On Breastfeeding Salford), which has involved creating a Breastfeeding calendar. A Breastfeeding calendar you may ask, why would you want to do that? Well, the idea came to me when I was researching into why the ‘exclusive’ breastfeeding rate drops significantly at the 6-8 week mark in Salford (as it does in the rest of the country). I wanted to get as many mums together as possible to talk about their Breastfeeding experiences, whether good or bad, whether their journey lasted for one day or 6 months. And it worked – mums across Salford told me of the struggles they had had in those early weeks, and many more still told me why they hadn’t made it to that golden mark of 6 months. What I realised was, mums wanted to help other mums, and they also wanted to celebrate the fact that they had got through the struggles they had faced, and empower those who were still struggling to get through it as well. I thought, what better way to do that than to take pictures of real Salford mums in locations across Salford, with their little ones, showing just how proud they are to be feeding their baby through the boob! Best of all, 20% of everything we make will be going to BLISS charity, a fantastic organisation that helps families with premature babies across the country.
So, if you are interested, you can find and buy the calendar here on our B.O.O.B.S project page, in both A5 and A3 sizes. If you are local, we have several venues in Salford lined up to be stocking the calendar from this week (w/b 16 Nov) – if you are interested in stocking the calendar in your shop or cafe, please do get in touch with us via email – email@example.com
The venues we have so far are:
- Honest Coffee, Chapel Street, Salford
- The Angel Centre, Chapel Street, Salford
- City Airport, Eccles
- Didi’s Boutique, Ashley Road, Altrincham
P.s You can also download my research report regarding Breastfeeding rates in Salford. Download